Contemplating a transfer to BigCommerce? Good Alternative!
Of all of the SaaS platforms on the market, BigCommerce is the closest you’ll discover that enables the customization you’ve loved as a Yahoo service provider. Moreover, its skill to technically scale your group far outpaces the restrictive nature of Yahoo. With far fewer points and an abundance of recent options, BigCommerce will really feel like a breath of recent air. That doesn’t imply you shouldn’t plan correctly! We’ve put collectively a listing of seven suggestions you’ll need to bear in mind to make sure a profitable transition.
1. Fastidiously Take into account The Performance You Want To Hold.
On-line retailers are all the time attempting new concepts to drive gross sales like including options to the web site and testing add-ons. Typically, when you must pay a developer to take away a characteristic that isn’t understanding, it’s simpler to maintain it round. A platform migration is the proper time to evaluate the personalized areas of your website that are unlikely to be native to your vacation spot platform. It’s a good suggestion to make a listing of the important options you wish to preserve which might be over and above default platform performance.
2. Consider The Expertise You Want To Add.
Whereas BigCommerce has quite a lot of options baked in out-of-the-box in comparison with Yahoo, there are additionally about 700 extra apps on the BigCommerce Apps Market. Nonetheless, you would possibly want some customized performance or the power to combine with expertise that doesn’t have a ready-to-go app. Come ready with a listing of the brand new apps you’d prefer to check out, and customised options you’d like so as to add to kick your gross sales into excessive gear.
3. Scope Out Vital Third-Social gathering Expertise.
There are a number of options constructed into BigCommerce which might require ongoing third celebration subscriptions on Yahoo. We advocate getting conversant in the native options of BigCommerce so you possibly can see if these suit your wants. Typically, the position a third-party software program fills is important, however you is likely to be open to attempting a brand new supplier.
4. Checklist Out The Usability Errors You’ll Want To Repair.
Transferring to a distinct platform represents the proper alternative so that you can re-evaluate your model’s consumer expertise. Why preserve the identical outdated appear and feel when you possibly can elevate it to new heights?
Responsive design is automated for any new website construct, however it’s a good suggestion to overview your present website for usability points so you may make certain to enhance them throughout a migration. Web site navigation is among the most vital issues when migrating, as a result of it’s a good time to ensure your important merchandise are entrance and heart.
5. Assume About How A lot Help You and Your Crew Will Want.
One of many huge advantages of BigCommerce is the assist they supply their retailers. Their web site has an abundance of articles to assist what you are promoting study the platform higher. Additionally they provide knowledgeable buyer assist although stay chats, phone and electronic mail. As well as, hiring an company companion to assist keep and optimize your eCommerce retailer provides your staff entry to even increased ranges of assist.
6. Take into account How To Enhance Your Model Notion.
As you have a look at the aggressive panorama, are you noticing areas the place your model has lagged behind? A retailer migration may also help deal with these challenges in a method that brings recent vitality to areas that want some consideration.
“Model” is one other phrase for “differentiation.” Your model expertise must differentiate itself within the minds and hearts of shoppers, far aside from the narrative your rivals are telling. Your model wants to offer stability and luxury to present clients whereas opening up alternatives to merchandise to an expanded viewers.
7. Hold web optimization and Advertising High-of-Thoughts.
One of many largest considerations a couple of retailer migration is dropping the web optimization worth of your present storefront. When migrating your website, there’ll initially be a slight dip in your web optimization, however with the best staff spearheading your new web site, your listings will solely enhance.
Retention of your web optimization is one factor, however advertising to present and new clients is one other. When you’re established onto BigCommerce, it’s time to begin the way you wish to enhance your website visitors additional. PPC, electronic mail advertising, and social media are all nice avenues to market what you are promoting.
Able to make the massive leap or wish to study extra? Our staff of eCommerce consultants is able to present a free session. Give us a name at 678-402-6378 or electronic mail data@eystudios.com.
