Joyful December! Hope y’all had a fantastic Thanksgiving along with your family members.
For the previous few years, I’ve been unwilling to journey for Thanksgiving as a result of we’re just about “on name” for our purchasers on Black Friday weekend. This 12 months, I used to be in a position to get away and return to my house state of Mississippi for a really good (and pretty fast) Thanksgiving with my household. There have been no incidents reported, and it was a fantastic break.
Whereas we had been in Mississippi, we drove by my hometown of Starkville. My son had by no means seen the place I’d grown up, and we drove by the previous EYStudios areas (each the small rental home the place we began, and our first workplace!).
Once I say “drove by,” It was just a little like this scene from “Trip” (minus the surroundings):
That’s the way in which we now have to do with the previous, each personally and professionally.
It’s simple for us as enterprise house owners to grow to be managed by errors, missed alternatives and outright failures from the previous. On the flipside, we will grow to be equally obsessed by the “good previous days” of previous success.
Good or unhealthy, it’s accomplished with. We might be impressed by it, remorse it, study from it, however we now have to rapidly adapt and transfer on.
One factor is for certain: Prospects don’t care about our previous. They couldn’t care much less about what stresses we’re at present below—and why ought to they?
Our clients solely care about one factor associated to our model: “How are you impacting my life right this moment?”
If our model will not be making common and significant impacts on our clients, we danger irrelevancy and outright disengagement. This leaves us wide-open for rivals who care extra, work more durable, and execute with extra precision. If we’re not investing into an all-encompassing expertise that meets our clients’ wants, our model will undergo.
The excellent news is that this: Success at all times begins with the right mindset.
As we shut out 2019 and equipment up for 2020, let’s not fall into the entice of woulda-coulda-shoulda’s. Let’s give the previous its due by studying from it, however our focus ought to squarely be on our clients. Every single day, we should always stand up and brainstorm methods to be higher—not only for ourselves, however for them.
As a result of with out our clients, we don’t have something. Manufacturers succeed when clients give emotional buy-in to our direct funding into them.
Coming off Thanksgiving, I can converse for our complete staff at EYStudios by saying “thanks” to our purchasers—each previous and new. It’s really an honor to serve you. We celebrated 15 years of being in enterprise in 2019, however that’s only a marker on the previous. We’re enthusiastic about what the longer term holds and developing with new methods to ship worth to what you are promoting.
We hope you all have a fantastic December and a terrific vacation season. See you in 2020!
