In our Enterprise Highlight collection, we spotlight certainly one of our retailers to be taught extra about their enterprise and the way they strategy eCommerce.
On this installment, we shall be interviewing We Promote Mats. They’re an eCommerce retail enterprise that sells EVA foam flooring mats, gymnastics mats, and health mats. Their major market is to house customers, however in addition they promote fairly a bit of froth flooring to commerce present exhibitors, colleges, martial arts studios and different companies.
1. Do you’ve gotten an organization mission assertion?
Properly Promote Mats is a household enterprise that focuses on offering its clients with service, worth, and secure, high quality merchandise. We attempt to create monetary safety for our household, our staff, and their households whereas making all really feel valued for his or her contribution as we share within the success of the corporate. We have now and can proceed to help our area people by charitable work and endlessly switch our data and expertise to different entrepreneurs who need to observe in our footsteps to success.
2. How do you differentiate your self from the competitors?
We have now increased high quality, higher pricing, and the widest number of colours. We additionally satisfaction ourselves on responsive customer support. We offer an genuine presence on Instagram and Fb the place clients can direct message us any time.
3. Discuss your eCommerce journey. How did you get to the place you might be?
We started promoting foam tiles on eBay in 2006 out of a house storage. The enterprise rapidly grew as there was little or no competitors on the time. At the moment Amazon had simply made the transition from strictly books/CDs to different gadgets and we obtained in at that very early time with foam and later gymnastics and health mats. As competitors entered our area, we had the historical past, the rankings, the opinions to be on prime. As a result of the gymnastics mats are very massive, Amazon didn’t need to warehouse them. That led to changing into a drop-shipper (direct success to Amazon’s clients). Sadly we at the moment are seeing extra competitors on Amazon who’re promoting at a lower cost, but their high quality is horrible. We’re presently optimizing our Amazon listings with recent photos, partaking A+ content material and a brand new storefront.
Our personal web site gross sales had been means down in recent times so we redesigned our web site and moved it from Magento to Large Commerce in August of 2019. We’re starting to see a rise in on-line conversions not solely with a quicker, extra user-friendly web site, however we even have a really partaking social media presence, common e mail advertising and marketing, aggressive promotions, common running a blog, and new Google Adwords campaigns. Evaluate our Black Friday weekend from 2018: $9,000 in income in 2018 (Thurs-Mon) to $24,000 in 2019.
4. How does your organization take care of Amazon? (Combat them? Be a part of them? Ignore them?)
They’re our #1 gross sales channel however wish to finally develop into much less reliant on them. They’ve been good to us!
5. What recommendation would you give to a brand new enterprise simply getting began in eCommerce?
You will need to have a quick, buyer pleasant web site, be keen to spend cash on promoting, and supply glorious customer support.
6. What’s the greatest lesson you’ve gotten realized since launching your on-line retailer?
Options don’t essentially work “out of the field” on any eCommerce platform. We had many technical challenges within the first three months and nonetheless do. It may be irritating as a result of clients at this time anticipate the “Amazon” expertise and it’s very laborious to try this when you find yourself a small firm. (However I’m assured we will get there in time as we develop as an organization).
Take a look at the wesellmats.com at this time and see their superb merchandise firsthand!.
Wish to know the way EYStudios may help your BigCommerce web site? Name us at 678-402-6378 or e mail us at data@eystudios.com.
