In August, EYStudios celebrated 16 years of being in enterprise. Lots of our present purchasers could not understand this, however EYStudios began out completely designing storefronts for Yahoo! Shops.
Because of the help of Yahoo!, EYStudios went from a nothing firm into one in every of their high companions in just a few years time. Again then, earlier than lots of at the moment’s ecommerce platforms even began, Yahoo! Shops have been THE vacation spot for e-commerce. Flash ahead to at the moment, and lots of retailers have by no means even heard of the platform.
On account of years of dangerous company insurance policies and a myriad of musical-chair management modifications, Yahoo! Shops started to stagnate after which fall behind the quickly evolving ecommerce panorama. New retailers weren’t being added, and it appeared like your complete technique was about retaining current retailers in any respect prices. This was not a enterprise mannequin that I might get behind, and so I made the very troublesome resolution for EYStudios to exit our Yahoo! partnership.
After I did that, there was part of me that hoped I used to be being too rash—that Verizon shopping for Yahoo! would flip it throughout. Perhaps the much-needed technological developments would lastly happen, and it might start attracting new retailers. It by no means did.
If I had not made that decision, I can confidently state EYStudios can be out of enterprise. I’m an enormous believer that the companies that don’t adapt—die. That’s what EYStudios did—we efficiently tailored to eCommerce platforms like BigCommerce and Magento, turning into Accomplice of the 12 months for each manufacturers.
Yahoo! has been dying a gradual dying for years, beginning with a “mind drain” of a few of their greatest and brightest expertise, adopted by a constant exodus of retailers which have had sufficient. Different Yahoo! expertise companions adopted our lead and started investing elsewhere. The excellent news is that many of those good of us discovered higher properties, notably at BigCommerce.
EYStudios has efficiently migrated fairly just a few retailers off of Yahoo! onto BigCommerce, which appears to be the most effective match for many that we encounter. Hardly a month goes by the place we don’t hear from a service provider who calls and tells us, “I’ve to get off Yahoo!” Recently, it’s gone from a gentle trickle to a torrent of re-platform urgency.
We’ve accomplished it a lot now that we’ve the method right down to a science. We’ve found out every part, from migrating your information to enhancing your consumer expertise by means of using new programming instruments and design best-practices. With budget-friendly choices like our new IGNITE package deal, it’s by no means been simpler to discover a new house on BigCommerce.
I’m eternally grateful for my time with Yahoo!, however finally it’s a platform of the previous. All of us, Yahoo! included, have a duty to do what’s greatest for you—the service provider. If “greatest” can now not be achieved, it’s time to contemplate different choices. We are able to current these to you.
P.S. Do you know that EYStudios is the present BigCommerce Accomplice of the 12 months? We all know what we’re doing and may get you mounted up!
