Hey, y’all and welcome again to the twenty fourth episode of Southern Fried eCommerce from EYStudios. This week our co-hosts Jay Brimberry and Emily Faulkner begin out the dialog once more with a little bit of sports activities trivia. This time, Jay asks Emily to call a well-known athlete who performed with the quantity 24. For hints, he offered that this athlete performed for the Lakers and is not with us. Emily then was in a position to guess Kobe Bryant. Nevertheless, I’d additionally wish to shout out Willie Mays and Ken Griffey Jr. who wore the quantity in baseball just a little longer in the past. Jay then mentions that he hopes that Kobe is tuning in from heaven for this episode and Emily gave a pleasant shout-out to heaven like all sane eCommerce podcasters do.
Becoming a member of our very sane podcast hosts, this week we have now EYStudios alumnus internet affiliate marketing and information skilled, Stephen Orebaugh of Branded Analysis, Inc. Branded Analysis, house owners of Branded Surveys, is a tech-driven insights firm that focuses on offering helpful, customized information to companies to assist them develop. As Jay places it, “the info king of Atlanta.”
Stephen works predominantly with bigger businesses and types and Jay asks if he’s seen a bigger push from eCommerce companies doing market analysis on merchandise. Stephen says completely sure, “All of them conduct market analysis. You title [a company] they usually’re spending cash on attempting to get what shoppers take into consideration their manufacturers.” Branded Analysis focuses on vetting dependable customers for his or her surveys to offer correct, high-quality, and trustworthy information to their purchasers. This permits their purchasers to essentially drill all the way down to a selected demographic or query they might have about their product or perception. As an example, purchasers might wish to know the way ladies between the ages of 24-29 in Northern California really feel about their merchandise or if their viewers is leaning a method or one other politically.
Jay factors out that he thinks that is the proper kind of job for Emily who has a whole lot of opinions. She laughs and mentions that when she first moved to Atlanta and was searching for a job she did think about jobs the place they might pay her for her opinion. Stephen then mentions that he at all times makes use of the instance of himself in school, going to a testing heart and for cash testing allergy remedy whereas he watched a film, obtained lunch, and gave his enter on what this drug was making him really feel.
Get To Know Our Visitor
After discussing Stephen’s school pastime, we moved onto Jay’s customary get to know you questions for our visitors:
- What’s your least favourite enterprise jargon?
Inventive titles. One which at all times stands out is when any person known as themselves the Chief Rainmaker as their title. - Are you a gamer? In that case, what video games are you enjoying?
Sure, Future 2 is my sport. It’s a grinder. Don’t you actually need to suppose an excessive amount of, you simply loot and shoot.
***Stephen really performs Future 2 with one in all EYStudios’ Mission Managers Chris Kosiba. - Are there any books that you’re studying?
No, really. Fairly boring reply. I don’t spend as a lot time in a automotive anymore and that’s actually how I used to eat books: Audible. The identical factor with podcasts, I don’t take heed to them as a lot because the pandemic both. Shoot, I don’t take heed to music as a lot. - Have you ever ever seen the Eighties hit, Willow?
Sure! I used to like that film!
***Word, that is solely the second podcast visitor to reply sure to this query. Nevertheless, that’s as a result of Jay merely didn’t ask Jess Richmond who has Willow on VHS tape.
New From The EYStudios’ Weblog
Emily then jumps in to replace us on the newest blogs from EYStudios:
- 2022 Benchmarks: The place Is Your Vertical Rating (Infographic!)
- 5 Methods To Get Extra Gross sales By means of Social Media
Jay then tells our viewers to be looking out for some 1-minute video content material from him and our CEO Eric Yonge.
US Consumers Develop Digital Economic system Quickly In the course of the Pandemic
The primary article we’re leaping into this week is from Adobe, U.S. Customers Spent $1.7 Trillion On-line In the course of the Pandemic, Quickly Increasing the Digital Economic system.
Some highlights from this text embody:
- Groceries have turn out to be a serious eCommerce class with a 103% enhance YoY.
- Curbside Pickup and Purchase Now Pay Later (BNPL) choices are altering the way in which folks store with 20% of all on-line purchases now being curbside pickup orders whereas BNPL choices have seen as a lot as a 528% enhance YoY.
- Of the $1.7 trillion spent by shoppers in the course of the pandemic, $32 billion was pushed solely by larger costs and on-line inflation.
- Within the face of provide chain disruptions, shoppers have seen 60 billion out-of-stock messages within the final 2 years.
Jay begins the dialogue of this text by asking Stephen if he’s shopping for extra stuff on-line prior to now few years. Stephen says that Amazon typically results in the highest 5 locations he and his spouse spend their cash in a yr and likewise factors out that his spouse makes use of curbside pickup as a lot as doable wherever it’s supplied, particularly for groceries.
STEPHEN: One thing that wasn’t talked about within the article that we spend a great amount of cash on is meal prep — these meal supply companies. We additionally use wine supply companies. We have now a subscription with Bare Wines that sends us bottles of wine each month. And that’s at all times been one thing we’ve accomplished in-store. I think about [online alcohol sales] have spiked fairly a bit in the course of the pandemic.
Jay agrees and factors out that eCommerce is solely going to proceed to develop and develop. He factors out this makes him take into consideration inflation and the way he wonders if these inflated costs will ever return down. Emily hopes so as a result of she’s uninterested in overpaying for issues. She brings up the instance of Disney upping their ticket costs. There’s no precise motive for ticket costs to rise however they’ll use the concept of inflation to extend park costs. And now they’ve principally priced out lower-income households from ever visiting. Jay brings up the instance of Chick-fil-A nonetheless protecting a majority of their eating rooms closed. He suspects they’re doing this as a result of they’re making sufficient cash by means of the drive-thru with out having to pay for the overhead of protecting the within open.
Along with the rise in costs, Emily says she’s uninterested in every part being out of inventory. She will be able to’t discover inexpensive meals, garments, and even needed to swap shampoos for some time (we’re going to go forward and label this a first-world drawback.) Stephen agrees, as a softball coach he has famous a rise in dad and mom having to make use of secondary marketplaces to search out often easy-to-find tools like child’s cleats. Jay thinks there’ll proceed to be an uptick in the usage of all these marketplaces as folks get extra used to the concept of shopping for used gadgets from strangers on-line.
Stephen then tells the group a few behavior of his that may undoubtedly at some point find yourself with him within the canine home: he sells his spouse’s issues on eBay with out her understanding. If he sees she hasn’t used one thing shortly he’ll cover it in a closet or one thing for a few month after which promote it. We sincerely hope that Mrs. Orebaugh is just not a listener of The Southern Fried eCommerce Podcast.
Making an attempt To Pin Down A Date For Amazon Prime Day
The following article we mentioned is When is Amazon Prime Day? Specialists predict July 11 or July 18. The article from Digital Commerce 360 makes an attempt to guess what day Amazon will maintain its annual Prime Day sale. It additionally discusses the Vendor Central cutoff date being June twentieth, how delivery delays will have an effect on Prime Day and the way market sellers will be ready.
Jay begins out the dialogue by asking Emily if small to medium-sized companies ought to do Prime Day specials in any respect and in that case, ought to they start planning for it.
EMILY: The quick reply is sure and sure. The lengthy reply is that Amazon is that double-edged sword. It’s good so that you can take part and be part of it as a result of you will notice elevated gross sales however there are a whole lot of drawbacks to being within the Amazon market. Particularly if individuals are simply form of shopping for one-off merchandise, they won’t have good model recognition, they’re not going to essentially notice it’s you. I’m certain I’m a part of the minority the place I’ll click on on the enterprise and skim their Amazon itemizing web page to attempt to study to see if the product is definitely any good. Lots of people simply click on purchase and transfer on. So it’s essential to know: you may take part on this enjoyable, get some extra cash, it’s good for your small business, however you won’t get that model recognition or return prospects.
Jay agrees and asks if Stephen is an enormous supporter of Prime Day likening it to a doable Christmas morning. Regardless of his beforehand talked about Amazon spending, he says he hasn’t actually seen any good offers on Prime Day for issues that aren’t owned and made by Amazon and he’s not likely itching for any of these merchandise in the meanwhile. Jay is with him on this in that he’s solely actually ever purchased Amazon merchandise on Prime Day like his Kindle Hearth and his Echo. However apart from that, he’s by no means actually seen something that makes him wish to store on Prime Day. They acknowledge although that they’re clearly within the minority. With that in thoughts, Jay would recommend that companies run their very own Prime Day gross sales as a result of Prime Day is changing into as large as Black Friday by way of income.
From Telephone To Fridge: TikTok Companions With Instacart
Our final article for this episode is from Tube Filter, That TikTok meals video making you hungry? Order the components on Instacart, discussing a brand new characteristic that permits TikTok customers to order the components from a meals or recipe video seamlessly with a click on of a button by means of Instacart. In addition to Instacart, apps like Whisk and Tablelog are additionally out there in some areas. This text is Emily’s favourite and she or he shared it with Jay as quickly as she noticed it.
EMILY: I like this as a result of I already technically attempt to do that. I’ll screenshot the video and attempt to get every part listed out to place it on my procuring listing. So if I can skip all that guide labor, I’m simply so ecstatic as a result of there’s some actually good recipes on TikTok.
Stephen thinks this can be a nice alternative for internet affiliate marketing with particular manufacturers of sugar, as an illustration, competing to be the sugar linked in a baking video. He thinks influencer advertising can even enhance with influencers being focused by meals and beverage corporations extra incessantly now. He thinks this can be a dwelling run by way of social promoting as a result of it’s helpful for the person and will increase gross sales for companies.
Jay then asks the query: What number of followers does an influencer have to have earlier than you’re taking them critically?
EMILY: I’ll be extremely trustworthy, I don’t want a follower depend for me to find out when you’re profitable to me. For those who’re creating participating content material and also you come throughout my For You web page or my Instagram feed or any of these issues and you’re speaking about one thing and I consider you, I’ll do it. I don’t have a TikTok following or an Instagram following or something like that however I’ve buddies that say if I put up about one thing, they’ll attempt it too. It doesn’t matter what quantity you might have, not less than in my view, simply do you actually venture it in a means that that makes me wish to attempt it.
STEPHEN: Agreed, for me, an influencer doesn’t should be well-known. Any individual that may simply make me giggle will be an influencer. Doesn’t need to be a deep attain.
Jay rephrases the query to ask if they might change their reply in the event that they have been small enterprise house owners searching for an influencer to spend money on. Stephen says completely but it surely is determined by the dimensions of your small business in relation to figuring out that magic quantity. There are some influencer search instruments that require as little as 1,000 followers whereas others require a minimal of 45,000 followers. Stephen says, “there’s undoubtedly a science to it.” He does say to be cautious of simply going by follower depend although, you should purchase followers on-line however that doesn’t imply they’re participating with the content material.
Emily says in earlier jobs working in influencer advertising, she noticed excessive success with these decrease follower depend influencers, or micro-influencers, as a result of like Stephen was saying, having excessive engagement is vital. She factors out that smaller influencers are inclined to have extra loyal communities constructed round them and that’s value tapping into. It’s additionally a extra inexpensive route for small companies.
Jay ends the podcast with one closing query for Emily: ought to he obtain TikTok? She says sure and that she doesn’t know why he hasn’t but. She proposes a discount the place she’s going to watch his beloved Willow if he downloads TikTok and sends her a humorous video he loved.
With that, we’ll launch you again to your workday. We hope you loved this episode of Southern Fried eCommerce. We wish to thank Stephen Orebaugh for becoming a member of us and we hope you’ll tune in subsequent week as we discover extra subjects in eCommerce!
