Following prime manufacturers on Instagram will help retailers perceive what content material works greatest and generate concepts for their very own advertising campaigns.
Here’s a record of the highest manufacturers (excluding celebrities) on Instagram ranked by followers. These manufacturers use behind-the-scenes and private content material, video guides, inspiring photographs, tales, awareness-raising occasions, and even shoppable movies.
Instagram is the platform’s official account, so no shock it has essentially the most followers (twice the followers of the following closest model). Guides let followers meet the creators of the platform’s compelling content material. Reels characteristic quick looping movies which are often humorous, whereas Movies characteristic longer content material (often between 1 to 2 minutes) profiling creators. Story Highlights embody IG Ideas with useful clips for creators, Hiya World with visionary futuristic content material, and Second with quirky content material that’s good for sharing on Instagram. 505 million followers.
–
Nationwide Geographic
Nationwide Geographic
Nationwide Geographic lets followers expertise the world by the eyes of Nationwide Geographic photographers. With photographs and movies of the planet’s animals and ecosystems, a few of it by company partnerships, the content material drives the mission of Nationwide Geographic to discover and defend our planet, together with the evolution and affect of people. Story Highlights embody COVID Loss, Rebellion, and Dino AR. 221 million followers.
–
Nike
Nike
Nike is thought for movie star athlete endorsements, however its Instagram content material covers inspirational tales about athletes and sports activities most individuals don’t comply with. Story Highlights embody the Japanese mountain race Ekiden, the foundations of 6-Man soccer, and Norwegian footballer Ada Hegerberg. 218 million followers.
–
The Ellen Present
The Ellen Present
The Ellen Present makes use of its Instagram account to characteristic highlights and behind-the-scenes content material from the tv present. It additionally gives content material for bettering the lives of its followers, selling worthwhile causes, and advertising the present. Story Highlights embody Smile, the Bubble neighborhood of fogeys, and Ellen Store. 119 million followers.
–
Actual Madrid C.F.
Actual Madrid C.F.
Actual Madrid C.F. is the official Instagram profile for the Spanish skilled soccer group, the preferred sports activities group on Instagram. The group’s web page options gameplay highlights and behind-the-scenes content material with its gamers. 117 million followers.
–
FC Barcelona
FC Barcelona
The Spanish soccer membership, FC Barcelona, is simply behind its rival, Actual Madrid C.F. Present Story Highlights embody Gameday Tales, New Equipment 21/22, and new participant Aubameyang. 108 million followers.
–
NASA
NASA
NASA states its aim on its Instagram web page, “Exploring the universe and our house planet.” The web page primarily posts spectacular photographs and movies of area and our planet from the Hubble telescope, rovers, and satellites, resembling the brand new NOAA Geostationary Operational Environmental Satellite tv for pc. The Missions Story Spotlight comprises video hyperlinks to study varied ongoing NASA missions, resembling returning to the moon, constructing new large telescopes, looking for indicators of historical life on Mars, defending Earth from Asteroids, and extra. 76.4 million followers.
–
Victoria’s Secret
Victoria’s Secret
Victoria’s Secret options photographs and movies of its fashions and merchandise. Reels and video content material are quick (15 to 30 seconds). Content material is organized primarily alongside product strains or seasonal occasions. Story Highlights at the moment embody Summer time, Fabulous, and Swim. 72.5 million followers.
–
NBA
NBA
NBA options photographs and video highlights of sport performances, playoffs and NBA draft posts, and extra behind-the-scenes content material. Present Story Highlights embody Playoff Sched, Playoff Bracket, and NBA Awards. 66.9 million followers.
–
Marvel Leisure
Marvel Leisure
Marvel Leisure is the official Instagram profile for Marvel comics, motion pictures, video games, and extra. Many of the content material is from authentic Marvel feature-length and episodic tv productions and promotional content material round launch dates. Present Story Highlights embody Trivia! and three characteristic releases – Physician Unusual, Eternals, and Shang-Chi. 64.2 million followers.
–
ZARA
ZARA
ZARA, the Spanish style retailer, was one of many early adopters of Instagram’s in-app checkout, permitting retailers to promote merchandise inside Instagram. ZARA’s content material focuses primarily on selling its present and upcoming collections. Reels movies spotlight quirky life-style shorts round younger folks sporting the model. ZARA’s Instagram profile is an efficient useful resource for retailers to watch the developments of social commerce. 50.4 million followers.
–
Chanel
Chanel
Chanel typically posts photographs and movies of its excessive style merchandise and fashions, primarily at runway reveals, movie star occasions, and photograph shoots. Along with highlighting the newest developments, there are additionally DIY posts to assist followers create refined seems to be. 50.3 million followers.
–
Gucci
Gucci
Gucci makes use of its Instagram profile to point out its provocative designs in richly composed campaigns, spotlight its merchandise and equipment, and produce style occasions. Story Highlights characteristic GucciCosmogonie for a stay style present on Could 16, WearingGucci, and MetGala2022. Guides characteristic earlier campaigns, resembling Love Parade Marketing campaign, The Hacker Mission, and The Aria Marketing campaign. 48.2 million followers.
–
Louis Vuitton
Louis Vuitton
Louis Vuitton presents its luxurious fashions and equipment by style reveals, marketing campaign photographs and movies, and extra behind-the-scenes content material just like the LVCruise present. 47.9 million followers.
–
5-Minute Crafts
5-Minute Crafts
5-Minute Crafts is the Instagram profile for the content material creator of the YouTube neighborhood. It options photographs and movies on DIY initiatives and crafts to expertise the enjoyment of doing it your self. Reels are underneath 30 seconds, whereas full movies are round 3 minutes. 46.7 million followers.
–
