In our Enterprise Highlight sequence, we spotlight certainly one of our retailers to be taught extra about their enterprise and the way they method eCommerce. On this installment, we can be showcasing McFarlane Toys to point out off our real love of geekdom right here at EYStudios. McFarlane Toys is an organization that has been designing and manufacturing toys, statues, and collectibles for the final 25 years. They’re identified for his or her detailed sculpts of iconic characters from motion pictures, TV exhibits, video video games, comedian books, and extra.
From One Character To Many
Todd McFarlane based the corporate in 1994 to provide and market motion figures primarily based on his comedian e-book character Spawn. The famend worldwide firm has now branched out into licensed items to develop into one of many world’s main motion determine makers together with having the official rights to NFL and the NBA.
As well as, they carry merchandise from the next fandoms:
- The Strolling Useless,
- Recreation of Thrones,
- Stranger Issues,
- Future,
- KISS,
- Shrek,
- X-Information,
- Austin Powers,
- Jaws,
- Rob Zombie,
- Alien,
- Predator,
- AC/DC
- Marvel Comics,
- DC Comics,
- and plenty of extra.
McFarlane Toys is the fifth largest motion determine producer in the US and they’re the one firm licensed to make toys for all 4 main film studios: Paramount Footage, Common Footage, Twentieth Century Fox Movies Company, and Warner Bros. Leisure Inc.
Element Direct From The Creators
What separates McFarlane Toys from different toy producers is the extent of element and accuracy of their sculpts. Every determine is designed with enter from the creators of the supply materials to make sure an genuine recreation. For instance, for his or her line of Strolling Useless motion figures, McFarlane Toys labored carefully with Robert Kirkman to create figures that have been true to the comedian e-book.
The Strolling Useless motion figures are essentially the most profitable line of toys that McFarlane Toys has produced with over 20 million items offered up to now.
Consistently Providing New Approaches to Motion Figures
McFarlane can also be identified for its “Coloration Tops” sequence, the place they are going to change a personality’s shade scheme from one determine to a different with the intention to create a brand new model for collectors. The Coloration Tops figures themselves promise to be essentially the most precisely detailed, and life-like figures McFarlane Toys has ever produced.
An instance of that is their color-topped Rick Grimes determine the place the black and white model was launched in 2013, whereas the unique launch featured extra crimson tones on his shirt, denims, and baseball cap.
One other instance is McFarlane Toys’ Halo Grasp Chief determine that was launched in three shade variations: inexperienced, crimson, or blue relying on whether or not you favor John-117 clad in Mark V, ODST, or Prefect armor respectively.
McFarlane Toys additionally affords a “Construct-A-Determine” program for choose collector strains. Which means that every determine within the line comes with an additional piece to assemble a bigger, extra detailed determine. The primary instance of this was their Halo: Attain Sequence Two the place you may construct a complete ODST squad by gathering all six figures.
Not Simply For Collectors
Their most up-to-date endeavor is their “Toddler” line that are smaller, cheaper figures meant for youths. This line was created in response to the ever-growing market of grownup collectors which were shopping for up their toys. McFarlane Toys doesn’t wish to exclude anybody from their fan base, in order that they created a line that’s extra reasonably priced for youngsters with out sacrificing the extent of element and accuracy of their sculpts.
The primary wave of Toddler figures launched have been primarily based on characters from The Strolling Useless, Recreation of Thrones, and Teenage Mutant Ninja Turtles. Extra waves are deliberate for the longer term with extra licenses and characters.
McFarlane Toys and EYStudios
EYStudios not too long ago helped launch a brand new BigCommerce retailer for McFarlane Toys that enable for simpler buying of those wonderful motion figures. We at the moment are working alongside them with our Runway program to assist refine their web site and add much more cool components. The model’s uniqueness is what has made McFarlane Toys a family title for followers of all ages and pursuits. We look ahead to seeing the place this revolutionary firm will go sooner or later!
