As we’re all effectively into the beginning of the second half of 2020, a give attention to closing the yr strongly is on the minds of many retailers I’ve talked to. Given the tumultuous occasions of the primary half of the yr, retailers are intently trying to make up floor that has been misplaced. Nonetheless, others are trying previous 2020 solely and specializing in the yr forward. EYStudios is already reserving work for Summer season 2021!
Maintaining the give attention to what to prioritize for the rest of 2020, it’s necessary to chart remaining milestone occasions. E-commerce gross sales are all about emotion. Benefitting from the built-in emotions related to holidays and different seasons will assist your model keep recent and related. Beneath, we’ve put collectively a listing to remind you of main dates that you need to contemplate on your 2020 advertising and marketing calendar.
Again to Faculty
Anticipated to generate over $80B in gross sales, the Again to Faculty rush is greater than Valentine’s Day, Mom’s Day, and Father’s Day mixed. The previous few months have seen a seismic shift when it comes to how individuals see and expertise training, and savvy eCommerce retailers can capitalize on that chance. Higher hurry, although—many Again to Faculty buyers begin weeks prematurely of when class is again in session (as in, proper now!)
Halloween
With a lot concern circulating all through the world immediately, many individuals will probably use Halloween as a strategy to inject some enjoyable into the type of fright they’ll really take pleasure in. Halloween presents an awesome alternative to conjure up some spooky attraction on your advertising and marketing graphics. Capping off the primary month of the final quarter, Halloween units the stage on your model to supply plenty of branded enjoyable via the tip of the yr.
Veteran’s Day
Occurring on November 11, the nation could have voted on the presidential election. Though America is split down political strains, nearly everybody can agree that we have to assist our Veterans. Should you missed out on the patriotic feelings surrounding July 4, this is a chance on your model to place significant messaging round supporting Veterans.
Thanksgiving
Due to all we’ve skilled up to now yr, Thanksgiving 2020 could have an extra-special which means to many. Make certain your model faucets into the eagerness your clients have about your merchandise—reminding them why they’re grateful to have you ever round. A honest promotion that exhibits how grateful you might be on your buyer base will go a good distance. Thankfulness throughout!
Black Friday / Cyber Monday
As everyone knows by now, Black Friday isn’t only a single day anymore—it’s a complete season. There isn’t any such factor as ready anymore, both. Massive-box retailers and small companies alike supply up early affords within the early weeks of November, priming the pump for the blowout offers to return. It’s important to tempo your advertising and marketing messaging throughout weeks, not days. Since almost each enterprise is competing for consideration on airwaves and inboxes, ensuring your advertising and marketing content material is first-rate is an absolute requirement.
Did you see a number of occasions that your corporation can seize upon? In that case, don’t wait till the final minute. Take the time to craft one thing that resonates together with your buyer base. Doing so pays dividends on your model now and on into 2021.
Press on!
P.S. Need assistance on some particular advertising and marketing campaigns? That’s what EYStudios is right here for. Contact your account supervisor or attain out to us to begin a relationship to assist develop your model and backside line.
