There’s a lot speak about social media websites and there’s additionally speak of how corporations can use social media for advertising and marketing functions. One firm doing simply that’s Comodo, a agency that gives on-line safety options. Comodo has not too long ago created a “social media officer” job place and Comodo’s CEO, Melih Abdulhayoglu, is right here to debate it with us.
PeC: Why did Comodo create a social media officer place?
Abdulhayoglu: “Properly, people rode on a horseback for tens of hundreds of years after which in lower than 100 years, we went from a horseback to a jet airplane. What prompted that revolution? What was the set off to get us from a horseback to a jet airplane? The reply was the Gutenberg press, the invention of printing that allowed us to retain and share info.”
“The Web is that printing machine on steroids. The Web permits us to retain and share info. That’s the place social media comes into place. We’re utilizing it for socially interacting with one another, connecting us collectively. It’s the connectedness that’s altering the way in which that we behave, we act, we transact on Web. That turns into as vital because the printing machine itself and that is why we [Comodo] have a place for social media as a result of social media is just like the printing machine. It permits us to speak and share info with folks.”
PeC: What kind of knowledge does this particular person share? What are his duties when it comes to representing your organization out throughout the Web?
Abdulhayoglu: “Just about something and all the pieces. On this age of Web, it’s a must to be open, it’s a must to be frank. So, this particular person [Comodo’s social media officer] is the voice for the corporate, for us to be heard in lots of locations, and act because the medium between the social capital [the end users on social media] and the corporate itself. Our social media officer is the translator. He’s the hyperlink between us and everybody on the market.”
PeC: Are there websites that he focuses on greater than others? For instance, does he concentrate on Twitter or Fb, or different websites that he spends extra time on than others?
Abdulhayoglu: “Some, sure. It is dependent upon the discussions. It’s very a lot buzz-oriented, relying on the excitement, relying on the place the excitement is. He tries to get Comodo’s views throughout and get views from all of the folks and cross it again to Comodo. So, relying on the place the excitement is occurring, that’s the place the discussions are going down.”
PeC: How have you learnt if it’s profitable? How do you measure the success?
Abdulhayoglu: “That’s an excellent query. There isn’t an actual software for you to have the ability to do this. There are lots of instruments on the market you could attempt to construct metrics from, however you possibly can see the final word purpose is about creating model consciousness for the corporate itself. There are instruments like Google Traits you could check out to see in case your model consciousness is growing or not. There are different instruments as effectively which are free that present you whether or not you’re being talked about or not. So, there isn’t a single software that I can level my finger to, however there are lots of instruments on the market that offers these ok indication that whether or not social media initiative is working or not.”
PeC: You talked about Google Traits. Might you inform our readers about that?
Abdulhayoglu: “Google Traits offers you evaluation about what number of searches are going down on a selected key phrase. So, should you have been to kind, let’s say Comodo and another firm identify, you possibly can then have a measurement, a relative measurement between two completely different key phrases, and it goes very hand in hand with the excitement that’s taking place on the market. When Britney Spears is having points, for instance, you possibly can kind Britney Spears then you possibly can see it’s growing. So, folks’s search habits are straight associated to your model to a stage. That’s an excellent indicator.”
PeC: Our readers are ecommerce retailers, primarily. What would you counsel to them when it comes to making an attempt to duplicate what you’re doing along with your social media officer place?
Abdulhayoglu: “Properly, there are instruments which are accessible. In need of you having your social media officer, there are different methods of being clear. It’s nice that you’ve got a fairly web site, however do I do know who you’re? I need to get to know you. Present me who you actually are in order that I’ll then discuss you. You don’t must make use of a social media officer. You will get opinion leaders. You will get folks to speak about you. The one manner you are able to do that’s by ensuring that you just give them visibility about who you’re. There are instruments accessible for you to have the ability to do this.”
PeC: What are these instruments?
Abdulhayoglu: “A free software that we make accessible known as Consumer Belief. It’s a software whereby customers are allowed to place suggestions in your web site. You’re taking this [User Trust] brand, you set it in your web site and then you definately’ll have a score. Folks will give their suggestions about their interplay with you. When you’re an excellent service provider, try to be flaunting how good you’re by letting customers to speak about you in your web site and this software is sort of a suggestions, like a testimonial. It lets folks discuss you and that’s how this social facet of the Web will be utilized by smaller e-merchants.”
PeC: Your agency, Comodo, is a pacesetter in safety services. Might you inform us a bit bit about what your agency is as much as?
Abdulhayoglu: “What we’re making an attempt to do is change the way in which that the safety trade works as a result of, merely, we [Internet users] are nonetheless speaking about viruses inflicting issues. We’ve to begin eradicating this being a distraction from using the Web and computer systems. So, we’ve created Comodo Web Safety. Once more, we give it away without spending a dime to anybody. So, any small emerchant, go forward and get Comodo Web Safety. Use it. It’s free. It prevents malware coming into your computer systems within the first place in contrast to antivirus merchandise, which lets it in after which tries to scrub it.”
PeC: Anything in your thoughts for our readers about social media?
Abdulhayoglu: “Properly, social media is a giant space. You would make investments some huge cash, however should you’re good about it, you are able to do it very successfully with no cash and that’s what I like to recommend folks do; ensure that to supply transparency. Transparency is vital. Belief is a very powerful factor and it may solely be gained by way of transparency. Let folks see how good you’re by permitting them to supply suggestions on you. Good, unhealthy, ugly, it doesn’t matter. Top-of-the-line testimonials you possibly can have is a buyer who complained about you, and then you definately flip them to be a grateful buyer. That’s among the best testimonials you possibly can have.”
