Fb helps folks join in an enormous method. In line with its March 31 quarter-end outcomes, Fb has 2.60 billion month-to-month lively customers and 1.73 billion every day lively customers. For manufacturers, Fb generally is a place to interact and encourage.
Here’s a record of manufacturers which have efficiently grown audiences on Fb. For some manufacturers, Fb is a platform to supply useful ideas and reward followers with behind-the-scenes glimpses. For others, Fb generally is a medium to affix a broader dialogue, connecting with customers in an open discussion board.
20 Main Manufacturers on Fb
Fb App is the most well-liked web page on Fb. It highlights and celebrates the actions and connections of its various customers and teams, particularly via occasions comparable to World Animal Day and Nationwide E-book Month. With Nationwide Voter Registration Day, Fb ran Vote-A-Thon 2020 to encourage everybody to “make your voice heard.” 217 million followers.
Fb App
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Samsung is the second hottest web page on Fb. It’s the official web page for Samsung US. The web page highlights the properties of its Galaxy telephones, TVs, and different tech merchandise. It additionally builds anticipation for future rollouts, comparable to devices for 5G. 160 million followers.
Samsung
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Coca-Cola shares inspirational content material on folks sharing a Coke, but it surely additionally makes use of Fb to have a good time togetherness. Through the pandemic, Coca-Cola has launched #ShareHope and #TogetherAtHome messages and content material to honor frontline employees. Within the #WeLoveThisPlace marketing campaign, Coca-Cola celebrates eating places, asking customers to share their favorites. 106 million followers.
Coca-Cola
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Tasty is a social meals community from BuzzFeed. Tasty’s Fb content material options loads of meals movies, comparable to 5 Smoothies To Hold You Wholesome And Match, in addition to useful BuzzFeed content material, comparable to 42 Sensible Concepts To Make Your Dwelling Actually Freaking Organized. 105 million followers.
Tasty
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YouTube makes use of its Fb pages to characteristic an array of trending video and music content material from creators and channels, comparable to making spooky cookies. YouTube additionally promotes its authentic and premium content material. Fall Drone Footage options autumn landscapes, difficult customers to submit their very own fall movies. 96 million followers.
YouTube
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McDonald’s makes use of Fb to replace followers on the closings, re-openings, and adjustments at its eating places throughout Covid-19. It additionally makes use of Fb to advertise specialty menu objects, such because the latest Travis Scott meal phenomenon. 81 million followers.
McDonald’s
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Netflix makes use of its Fb pages to advertise present and upcoming content material, comparable to releasing the ultimate season of the favored Schitt’s Creek. It additionally gives value-added supplies and behind-the-scenes content material, comparable to Sarah Paulson’s memorable roles and wigs and a sneak-peak at Princess Diana’s wedding ceremony costume within the new season of “The Crown.” 71 million followers.
Netflix
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Instagram makes use of its Fb web page to share photographs and tales on the “folks and belongings you love.” It additionally shares inspirational, thought-provoking content material, such because the #ShareBlackStories marketing campaign. 62 million followers.
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The Pink Bull web page on Fb posts video clips on beyond-the-ordinary thrill-seeking sports activities, comparable to excessive biking and skateboarding, big-wave browsing, cliff diving, and any exercise that defies gravity (and customary sense). The content material is a part of Pink Bull TV, a multi-platform channel for authentic motion sports activities clips. 48 million followers.
Pink Bull
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Nationwide Geographic posts photographs and tales on Earth’s ecosystem, together with struggles and the threats to undo it, comparable to poachers and international warming. Nationwide Geographic additionally makes use of its Fb web page to spotlight Your Shot photographs submitted by readers. 47 million followers.
Nationwide Geographic
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Oreo makes use of its Fb web page to submit inspirational photographs of the long-lasting cookie in varied desserts, comparable to home made OREO s’mores and an OREO milkshake from Burger King. It additionally posts artistic makes use of for brand spanking new merchandise comparable to Maple Creme OREOs. 41 million followers.
Oreo
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PlayStation makes use of its Fb web page to submit gaming ideas and data on upcoming releases, such because the much-anticipated PS5. It additionally posts content material from the PlayStation weblog, such because the month-to-month Gamers’ Alternative ballot for one of the best new sport. 39 million followers.
PlayStation
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On Fb, Starbucks promotes seasonal drinks, such because the Pumpkin Spice Latte and the Pumpkin Cream Chilly Brew. Starbucks additionally profiles its staff and offers promotional gives to its standard Reward Program. 36 million followers.
Starbucks
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Dove, the bar-soap firm, makes use of its Fb web page to redefine our notions of magnificence. With Venture #ShowUs, Dove constructed the world’s largest picture library to shatter magnificence stereotypes. Dove just lately launched campaigns towards systematic racism. With the #PassTheCROWN marketing campaign, Dove celebrated the anniversary of #TheCROWNAct regulation banning race-based hair discrimination by amplifying black voices and displaying the world the fantastic thing about pure hair. 28 million followers.
Dove
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The Chanel web page on Fb offers data on its luxurious items and behind-the-scenes content material on the world of style. For its spring-summer 2021 Prepared-to-Put on present on October 6, Chanel is live-streaming on Fb. 23 million followers.
Chanel
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Sephora makes use of its Fb web page to spotlight its magnificence merchandise, offering followers with makeup-application movies, updates on just-released merchandise, and hyperlinks to reductions. Most posts ask followers to share their selections or tales. 19 million followers.
Sephora
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KLM Royal Dutch Airways makes use of its Fb web page to indicate behind-the-scenes content material, offering followers with useful data, significantly throughout Covid-19. Within the KLM Solutions video sequence, the corporate addresses essentially the most often requested questions from followers, comparable to security and rebooking choices. 14.2 million followers.
KLM Royal Dutch Airways
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The Lego web page on Fb evokes followers to construct. In its #RebuildTheWorld marketing campaign, Lego illustrates construct ideas, comparable to Lego Sustainability, and reveals cool Lego designs for on a regular basis merchandise, comparable to Technic Gadget Stands submitted by followers. 13.8 million followers.
Lego
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Wayfair makes use of its Fb web page to supply design ideas for its furnishings merchandise. Wayfair additionally makes use of the web page to launch promotional occasions and reductions, run product giveaways, and ballot followers. 7.7 million followers.
Wayfair
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Mashable, the tech, science, and information website, makes use of its Fb pages as a curated version, highlighting hyperlinks to its articles. It additionally produces quick movies on culturally related tales, comparable to canine sniffing out coronavirus instances and a ship eradicating plastic out of rivers. 7.6 million followers.
Mashable
