Many instruments will help handle a Google Advertisements account. However the best, in my expertise, is Google Advertisements Editor. It’s an offline software to obtain an account and make bulk edits and additions. The software has saved me days of tedious work by turning hours-long duties into minutes.
Opening Editor for the primary time triggers a immediate to obtain a Google Advertisements account. You’ll present login information after which obtain an authentication code. Enter this code, and you may obtain your whole account.
To get began in Editor, enter the authentication code and obtain your whole account.
Your full account, from campaigns to adverse key phrases, is at your fingertips. For instance, to create an advert, you can enter belongings after which see a preview. Click on “Submit” to implement the advert in your account.
To create an advert in Editor, enter your belongings and see a preview. Then click on “Submit” to implement the advert in your account.
There are lots of advantages to Editor. I’ll overview my high 5 on this submit.
Google Advertisements Editor: Prime 5 Advantages
Copy and paste with discover and exchange. To create a brand new advert group immediately in Google Advertisements, you’ll manually enter new key phrases and advertisements. Say you need to create an advert group with 5 key phrases and three advertisements. The method would take roughly 5 minutes. However what in the event you needed to create 20 advert teams? That will take about 100 minutes! Nonetheless, in Editor, these duties would take a lot much less time: about 1 minute and about 25 minutes, respectively.
Editor permits customers to repeat an current advert group and paste it as a brand new one. For instance, say my authentic advert group is “picket cabinets.” I need to create 5 new advert teams for:
- Adjustable cabinets,
- Steel cabinets,
- Plywood cabinets,
- Tall cabinets,
- Timber cabinets.
With Editor, I might copy the “picket cabinets” advert group after which use discover and exchange to replace the 5 new teams, together with key phrases and duplicate. This course of assumes that I’m utilizing the identical format throughout all advert teams and that the advertisements’ character lengths will work throughout these teams.
For instance, the phrase “adjustable” is 10 characters, and “tall” is simply 4. I could have to replace my copy within the “Adjustable cabinets” advert group to remain inside character limits. Nonetheless, I’m saving a variety of time, even with minor handbook updates.
Editor’s copy-and-paste operate additionally works nicely for including (throughout campaigns) audiences, adverse key phrases, advert extensions, and extra.
Filter with ease. The Google Advertisements interface permits for the creation of filters for seemingly any information. For instance, you can view all key phrases with no less than 75 clicks and 5 conversions. Or you can filter by advertisements that include “20% off” within the copy.
Editor permits for extra granular filtering, akin to “20% off” within the second description line of a textual content advert. You might then choose all situations for updates.
Different examples embody growing all bids by 50 p.c that include “purchase” within the key phrase or altering the primary headline for all advertisements containing “store right this moment” textual content.
Discover duplicate key phrases. A hidden characteristic in Editor identifies duplicate key phrases throughout your account. Google exhibits one advert per key phrase. Duplicates are dangerous as a result of the mistaken advert could present for the person’s question, which might result in a decrease High quality Rating on a key phrase and extra per-click spend.
To see duplicate key phrases in Editor, navigate to the “Instruments” choice after which “Discover duplicate key phrases.” You view key phrases broadly or granular. You might filter for a replica key phrase with the identical match sort and in the identical marketing campaign. Alternatively, you can discover duplicate key phrases with totally different match varieties, akin to precise and broad match variations of “picket cabinets.”
Filter duplicate key phrases by identical match sort and in the identical marketing campaign or with totally different match varieties, akin to precise and broad match variations.
Exporting. Editor permits customers to output any merchandise — from a complete account to particular person campaigns — into an easy-to-view HTML file. The output seems much like the Google Advertisements interface, permitting a toggle between campaigns, advert teams, advertisements, key phrases, and extra.
To export your account or campaigns in Editor, go to “Account” within the toolbar after which “Export.” You’ll have the choice to obtain as an HTML file. You can even obtain as an Excel file. (Seer Interactive has defined tips on how to export as HTML for presentation to a consumer or colleagues.)
Importing. Importing your campaigns into Editor is simple, too. You’ll be able to import campaigns, advert teams, key phrases, and advertisements. For instance, you might have a brand new promotion and need up to date advertisements throughout all advert teams. You’d click on the “Make a number of adjustments” button after which copy and paste the brand new textual content.
A lot Extra
Editor has many extra options than my high 5. Standard Google Advertisements choices akin to Suggestions and viewing the search phrases report can be found in Editor. You’ll be able to view disapproved key phrases and advertisements and the explanations for the censure. In brief, Editor is a robust software to streamline Advertisements administration.
