There are various methods for selecting merchandise to promote on the Amazon market. On this article, I’ll discover a 5-step technique that makes use of info supplied by Amazon on all merchandise in its catalog, accessible by anybody.
Step 1: Browse a Class’s Finest Sellers Record
Establish extremely trending merchandise with comparatively little competitors. These are merchandise which are promoting in excessive volumes, however haven’t been found by the highest sellers.
Amazon discloses its top-selling merchandise for every class through the “Finest Sellers” lists and the Amazon Finest Sellers Rank for every ASIN — Amazon Normal Identification Quantity.
Navigate to any class (akin to Toys & Video games or Furnishings) or a subcategory (akin to Toys & Video games > Arts & Crafts or Furnishings > Rugs) to discover a Finest Sellers checklist of the 100 top-selling merchandise.
The Finest Sellers tab in every class lists the highest 100 merchandise.
The Finest Sellers lists are up to date hourly based mostly on the Amazon Finest Sellers rank for every ASIN. To find the Finest Sellers Rank for every product, scroll right down to its Product Info part.
Finest Sellers Rank for every product seems in its Product Info part.
Amazon presents the Finest Sellers Rank for the mum or dad class (Toys & Video games within the instance above) and in addition for the subcategory (akin to Toys & Video games > Video games > Board Video games.)
Step 2: Analysis Every Finest Promoting Product
Ranging from number one on the Finest Sellers checklist of your class selection, open every product in a brand new browser tab and click on on its “Used and new” hyperlink to view all sellers.
Click on on a product’s “Used and new” hyperlink to view all sellers.
Search for the next particulars, which, when discovered collectively, point out a robust alternative for promoting on Amazon.
- Amazon itself is not promoting on the itemizing.
- A low variety of sellers. Underneath 5 is greatest. Underneath 10 is sweet.
- A low variety of Success by Amazon sellers. Zero is greatest. Underneath 5 is sweet.
- A smaller producer. Steer clear of the biggest producers, except you will have a connection to purchasing from them. For instance, within the Toys & Video games class, Hasbro, Mattel, and Fisher Worth would seemingly be tougher to promote.
To remain organized along with your product analysis, report in a spreadsheet the ASIN for merchandise that possess at the least three of the 4 thresholds above. You may then create a brief checklist of ASINs that could be robust sellers.
Step 3: Analysis the Provider
When you’ve recognized potential merchandise, establish the producer or provider. To do that, search the model (from the Amazon itemizing) on Google.
Search a model identify (from the Amazon itemizing) on Google to find its producer or provider.
If a Google search on the model identify doesn’t reveal the producer or provider, search the product identify. If it’s bought on different websites, search for the producer or model.
When you’ve recognized the provider, navigate to its web site to search out contact info for, if doable, the provider’s wholesale division. That is often within the header or footer part.
Step 4: Contact the Provider
Subsequent, attain out to the provider through electronic mail with a easy message, akin to:
Whats up [supplier name or supplier wholesale rep]. My identify is [your name] and I’m fascinated about promoting your merchandise by means of my ecommerce retailer. Are you able to please direct me to the perfect individual to talk with?
Your purpose with this preliminary electronic mail is to indicate the provider that you’re a potential purchaser of its merchandise.
If doable, converse on the cellphone with somebody from the provider’s wholesale division. Talk about your curiosity intimately. Deal with in case you are drop transport or wholesaling, the place you might be planning to promote, and the value and cost phrases.
Finalize your entry to promote the merchandise with a distribution settlement. This can grant you the rights to market and promote the merchandise from that provider on Amazon.
Step 5: Begin Promoting the Product on Amazon
The ultimate step is to promote the doubtless worthwhile product on Amazon to know if you happen to’ve discovered a winner.
Check the product for 60 days. Carefully watching its ASIN, adjusting costs to compete with different sellers, and optimize the itemizing for Amazon search.
In the event you want help with any of this, use a freelancer market — akin to Upwork, FreeeUp, PeoplePerHour — to rent an Amazon specialist to handle the itemizing for you.
After the 60 days, assess the efficiency of the product and decide if it’s worthwhile to maintain in your stock. Whether it is, proceed to inventory and optimize for extra gross sales. If not, take away it and give attention to one other product.
In my expertise, if you happen to follow this technique all year long, you’ll have a robust probability of discovering successful in every retail season as new merchandise and producers seem within the Finest Sellers lists.
