The Terapeak analysis software takes a few of the guessing out of whether or not a product will promote on eBay.
eBay acquired Terapeak in 2017, rolling the analytics software into its Vendor Hub and ultimately making Terapeak’s product analysis operate free to make use of. eBay sellers can search for particular person merchandise or classes, uncover sell-through charges, common costs, transport prices, and extra.
Terapeak Search
Utilizing Terapeak begins with a easy search on key phrases, a common product code (UPC), worldwide commonplace e-book quantity (ISBN), half quantity, or comparable.
Terapeak can return as much as one yr’s value of gross sales outcomes.
The Terapeak product analysis software lets you seek for merchandise on eBay’s numerous international marketplaces.
Filters
There are just a few methods to filter the outcomes. First, there may be the time vary, resembling a customized date vary of as much as one yr.
Customers can even filter by market, resembling Ebay.com or Ebay.co.uk.
Relying on the product, you could possibly additionally filter on situation (i.e., new or used), the sale format, value vary, and the placement of both the client or the vendor.
Customers can filter the end result set, together with specializing in simply public sale outcomes, for instance.
Outcomes
Terapeak will return two units of outcomes: gadgets bought within the specified timeframe and energetic listings.
For bought gadgets, Terapeak tracks eight metrics.
For the bought gadgets, the outcomes will embrace a abstract with eight metrics. Every will probably be relative to the timeframe chosen. Thus, for those who seek for 90 days’ value of gross sales, the metric will replicate these 90 days.
- Avg bought value. The imply bought value for single listings in your end result set excluding transport price. Should you regarded up a selected product, this metric may very well be very telling. However for those who search a class, it might not essentially point out how a lot you may get on your merchandise.
- Offered value vary. The bottom and highest sale value within the end result set. Right here once more, the metric is extra priceless when a selected product is in view versus looking for a whole class.
- Avg transport. The imply quantity paid by patrons for transport excluding listings that provided free transport. It’s a good indication of what a given product prices to ship.
- Free transport. The proportion of things bought that included free transport. It might probably point out whether or not or not you will have to supply free transport to be aggressive for a given product or class.
The transport data in Terapeak might assist determine in case your itemizing ought to embrace a free transport supply.
- Complete bought. The whole variety of matching merchandise bought for the desired time interval. Whereas this isn’t a measure of demand, it may be utilized in mixture with the Promote-though metric (under) to gauge how a lot competitors you would possibly face.
- Promote-through. The proportion of comparable gadgets that bought within the specified timeframe. If the sell-through price is 10 p.c and the full bought is 100, you possibly can estimate that there have been about 1,000 comparable merchandise listed. Promote-through can even point out product velocity and assist decide, for instance, whether or not it is best to listing an merchandise greater than as soon as. Observe that the sell-through price isn’t proven if you end up taking a look at a yr’s value of information.
- Complete sellers. What number of eBay sellers listed comparable gadgets in the course of the time interval in view. It is a sign of the competitors your itemizing will face.
- Complete gross sales. The income from all the gadgets bought. It might probably point out the dimensions of the marketplace for your product or class on eBay.
Past the metrics, customers can even entry charts displaying gross sales tendencies for the end result set and each particular person merchandise bought to evaluate the itemizing particulars, resembling images and key phrases.
Terapeak features a few charts that may assist determine value tendencies.
The energetic listings end result set contains 5 metrics. 4 are just like metrics for bought gadgets with the identical fundamental that means:
- Avg itemizing value,
- Itemizing value vary,
- Avg transport,
- Free transport.
The metric of “Promoted listings” is exclusive to energetic listings. It reveals the proportion of energetic listings which can be being promoted.
The energetic itemizing outcomes present insights into the competitors.
The outcomes for energetic listings embrace 5 metrics.
Use
There are a number of methods to make use of the Terapeak product analysis software.
For instance, think about you’re employed for an omnichannel retail chain, and your job is to maximise the income from clearance gadgets. You would use Terapeak to determine if eBay is a possible channel on your merchandise.
Or say you might be a longtime eBay retailer pondering of including a brand new product, maybe Bronze Age collectible comedian books. You would possibly use Terapeak to assist determine for those who ought to promote by way of auctions or a hard and fast value. From February 11, 2021, to Might 11, 2021, Bronze Age Marvel comics had a 43.27 p.c sell-through price general — fixed-price gross sales had a sell-through price of 59.99 p.c in comparison with 29.75 p.c for auctions.
